Pete LaTona is a seasoned business professional with extensive experience in sales and partner management within the software industry. Currently serving as a Business Applications Consultant at Latona Enterprises since October 2024, Pete assists companies in selecting optimal business applications to meet their needs. Prior to this role, Pete held the position of Head of Sales & Partners for North America at Priority Software from August 2022 to September 2024. Pete also served as VP of Sales at Retail Pro International, LLC from May 2006 to June 2022, where responsibilities included managing the partner channel and driving partner management strategy. Earlier in their career, Pete was Director of Sales at Sage Software from 1990 to 2004 and held the position of Regional Sales Manager at Abra Software from 1996 to 2001. Pete LaTona earned a degree from California State University, Chico from 1980 to 1984.
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