Kristen Petrel

Kristen Petrel is an award-winning marketing executive who brings more than 15 years of expertise to her role as LBMC’s Senior Segment Marketing Manager for the firm’s Healthcare and Middle Market Segments.

She develops, executes and supports marketing strategies for leaders to drive awareness, lead generation and customer retention including market analysis, positioning and messaging.

Kristen recently led the development and execution of LBMC’s interactive business development tools focusing on M&A transactions and spearheaded the 2017 campaign that won a national LEA Award for Marketing Initiative.

Her unique ability to combine the art and science of marketing helps keep clients at the forefront of all her activity as she creates impactful and visually appealing events, emails, content marketing and partner campaigns providing valuable problem-solving insights.