SP

Shirley Peltier

Director of Strategic Partnerships at LATV

Shirley Peltier has a diverse and extensive work experience in the media and advertising industry. Shirley started their career at Turner Broadcasting System as a Sales Service Executive/Assistant, where they assisted in negotiating deals and maintaining TV schedules. Shirley then joined Univision Television Group, where they held various positions including Account Executive, Sales Manager, and eventually Vice President of National Sales. During their time at Univision, they successfully generated millions in client billings and managed high-profile accounts such as General Motors, The Home Depot, and Johnson & Johnson. Peltier later moved to Fitt Enterprises Inc., where they served as the CEO and Vice President of Sales. In this role, they partnered with major companies like Guthy-Renker and Script To Screen to market and sell health and wellness products on TV. Shirley achieved significant sales success, closing 280K in new business. Peltier then transitioned to Televisa as a Marketing & Media Consultant, where they targeted US-based companies to connect them to the Mexican market and drive revenue growth. Shirley later joined Luken Communications as the VP of Strategic Partnerships & Advertising Sales, responsible for overseeing advertising sales and strategic partnerships for Los Angeles TV stations. Currently, they are working as the Director of Strategic Partnerships at LATV Network, overseeing innovative Latino content creators and expanding the network's reach and influence. Throughout their career, Peltier has demonstrated their expertise in strategic partnerships, advertising sales, and revenue generation in the media industry.

Shirley Peltier obtained a Bachelor of Science degree in Communications, with a minor in Business, from St. John's University. The specific start and end years of their education are not available.

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Timeline

  • Director of Strategic Partnerships

    June, 2018 - present

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