Cristina Santamarina

Cristina Santamarina has a diverse and extensive work experience. Cristina is currently the Product Director - Metrics at Launchmetrics, where they focus on creating solutions for Fashion, Beauty, and Luxury brands. Prior to this, Cristina worked as an Author, Speaker, and Consultant at cristinasantamarina.com since 2012. In this role, they share their expertise in product management, artificial intelligence, conversational interfaces, and agility through various channels including blogging, videos, and conferences.

Cristina also worked as an Author at LinkedIn Learning from 2019. Cristina served as the Head of Customer Experience (CX) and a Product Manager at Genially from 2021 to 2022. In these roles, they focused on bringing customer insights and data to the company and coordinated the development of new features.

Before that, Cristina worked as a Product Manager at HolaBrief, where they led the launch of high-value features and improved activation and stickiness for the company. Cristina also served as an Academic Collaborator at ESADE, where they facilitated masterclasses on business applications of AI and conversational interfaces.

Cristina's experience also includes founding bots4health, where they developed a bilingual chatbot and later pivoted to chatbot templates under the brand bots4life. Cristina also founded The Neon Project and worked as a Product Manager at Médecins Sans Frontières (MSF) and Reply.ai.

Overall, Cristina has a strong background in product management, customer experience, and AI, and has contributed to various organizations in different capacities.

Cristina Santamarina's education history begins in 2006, with their enrollment at the Universidad Complutense de Madrid. Cristina pursued a degree in Political Sciences and International Relationships, although the specific field of study is not provided. Cristina attended the university until 2007.

Following their time at the Universidad Complutense de Madrid, Cristina Santamarina moved on to the Universidad Nacional de Educación a Distancia - U.N.E.D. in 2007. Here, they focused on Administration and Business Management, but no further details about their field of study are provided. Cristina completed their studies at this institution in 2008.

In addition to their formal education, Cristina Santamarina has obtained several certifications. In August 2022, they completed the "IBM Data Science Orientation" course offered by Coursera. During the same month, they also finished the "IBM The AI Ladder: A Framework for Deploying AI in your Enterprise" course, also on Coursera. Prior to these certifications, in May 2022, they completed the "Unsupervised Machine Learning for Customer Market Segmentation" course on Coursera.

In January 2022, Cristina Santamarina obtained the "Data Strategy" certification from LinkedIn. This was followed by the completion of the "Exploratory Data Analysis With Python and Pandas" course on Coursera in October 2021. Prior to that, in July 2021, they completed the "Creativity at Work: A Short Course from Seth Godin" course on LinkedIn, as well as the "Learning SCORM and Tin Can API" course, also on LinkedIn. In the same month, they obtained the "Product Analytics Certification (PAC)" from Product School.

Further certifications obtained by Cristina Santamarina include the "Business Models for Innovative Care for Older People" course offered by the University of Copenhagen in March 2020. Cristina also completed multiple courses on public health, such as "Data and Health Indicators in Public Health Practice" and "Epidemiology in Public Health Practice" from Johns Hopkins University, both in March 2020. Other public health-related courses they completed include "Essential Epidemiologic Tools for Public Health Practice," "Outbreaks and Epidemics," "Surveillance Systems: Analysis, Dissemination, and Special Systems," and "Surveillance Systems: The Building Blocks," all from Johns Hopkins University, and all completed in March 2020.

In terms of design-related certifications, Cristina Santamarina completed the "UX Design Fundamentals" course offered by the California Institute of Arts in February 2020. Cristina also finished the "Visual Elements of User Interface Design" course at the same institution in January 2020. Additionally, they completed the "Budgeting and Scheduling Projects" course from the University of California, Irvine on Coursera in January 2020. Earlier in January 2020, they completed the "Business Model Innovation" course from HEC Paris and the "Innovation Management" course from Erasmus University Rotterdam, both on Coursera.