Senior Graphic Design & Digital Marketing Associate

Location: Pickering, ON (Hybrid)

Status: Regular Full Time
Education level: Bachelor’s degree in graphic design, marketing, communications, or a related field

Deadline to apply: May 24, 2024

Travel: 10%

Laurentis Energy Partners (LEP) is on a high growth trajectory. We offer an exciting combination of challenging opportunities and career diversity in a work environment where safety is a core value. We seek ambitious and intelligent leaders in the energy industry with the ability to think differently to find new ways to solve problems. Being an LEP employee means you can apply your knowledge, broaden your skills, and make a valuable contribution to enhancing Ontario's energy sector. Our values are our strengths, and they are fundamental truths about us that do not change. Safety. Integrity. Excellence. People and Citizenship.  Visit our website to know more about our services.

JOB OVERVIEW

The Graphic Design & Digital Marketing Associate will develop and implement strategic digital marketing campaigns, manage social media accounts, and create content that engages and informs our audience. The Graphic Design & Digital Marketing Associate will also work closely with internal teams to monitor metrics and analyze data to optimize campaigns. This multifaceted position requires a blend of creative graphic design skills and strategic social media management expertise to effectively communicate LEP’s message, engage with our audience, and drive business objectives.

KEY ACCOUNTABILITIES:

• Develop and implement social media strategies to increase brand awareness and engagement
• Create visually engaging and innovative graphics for digital and print media, including but not limited to social media content, website visuals, infographics, presentations, and marketing materials. This includes social media platforms such as, but not limited to, Instagram, Facebook, Twitter, WeChat, and LittleRedBook.
• Collaborate with internal stakeholders to understand project requirements and deliver creative solutions that align with brand guidelines and objectives.
• Maintain and update design assets, ensuring consistency and quality across all platforms.
• Stay updated on industry trends and best practices in graphic design to continuously enhance the company's visual identity.
• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.
• Manage all social media platforms, including content creation, scheduling, monitoring, and community engagement.
• Analyze social media performance metrics and generate reports to measure the effectiveness of campaigns and initiatives.
• Stay informed about industry trends and algorithm changes, adjusting strategies accordingly to maximize reach and impact.
• Collaborate with cross-functional teams to integrate social media into overall marketing and communication plans.
• Optimize website content and user experience to enhance online visibility and drive traffic.
• Monitor and analyze website analytics to identify areas for improvement and opportunities for growth.

EDUCATION:

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

Qualifications:

• Minimum 3 years of experience in digital marketing, social media management, or graphic design, with a strong portfolio showcasing creative and impactful work.
• Demonstrated expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design tools.
• Proficiency in social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, Facebook Insights).
• Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
• Strong understanding of digital marketing principles and best practices.
• Ability to multitask and prioritize in a fast-paced environment while maintaining high attention to detail.
• Knowledge of the Nuclear industry is a plus but not required.

WHY LEP?

LEP offers an exciting combination of challenging opportunities and career diversity in a work environment where safety is a fundamental value. Being an LEP employee means you can apply your knowledge, broaden your skills, and make a valuable contribution to an organization that is vital to Ontario's success.

Here's why LEP might just be the ideal workplace for you:

• Exceptional range of opportunities province-wide
• Fast growing and dynamic working environment
• Long-term career growth and development opportunities
• If you are looking to learn from others and be part of something important, and you are excited about the future of Energy, you will find the right fit at LEP.

Our promise to you:

• We care about the safety and well-being of our employees. It is our utmost priority.

• A supportive work environment where you can be your best every day.

• Opportunities to stretch and develop in our diverse lines of business.

• Provide spaces for innovative thinking and solutions.

• Offer different ways for you to give back to communities where we operate.

• We support employment equity and diversity.

APPLICATION PROCESS
Please submit your resume using the apply link. LEP thanks all those who apply; however, only candidates considered for an interview will be contacted.

ACCOMMODATIONS
LEP is committed to fostering an inclusive, equitable, and accessible environment where all employees feel valued, respected, and supported. If you require accommodation during the application or interview process, please advise us as soon as possible so appropriate arrangements can be made.