Ben Seybold

Ben Seybold is an experienced professional in commercial planning and sales operations, currently serving as the APAC Head of Commercial Planning & Sales Operations at Lavazza Australia since October 2015. With a strong background in the coffee market, Ben has played a pivotal role in improving operations, establishing demand planning functions, and transforming customer service post-acquisition. Previous roles include National Field Manager for Lavazza's launch in Australia, National Account Manager at Treasury Wine Estates focusing on Dan Murphy's account, National Sales Manager at Stomp, and Account Manager at Powers Fasteners. Ben's career is underscored by a passion for business and continuous improvement, starting from foundational experiences in sales and management. Ben holds a VCE from Wesley College, completed in 1993.