Martina Elfinsson

Martina Elfinsson is an experienced brand manager currently leading initiatives at Lavazza Australia, where responsibilities include chairing the Diversity, Equity, and Inclusion Employee Resource Group. Prior experience includes roles as Digital Brand Manager at Stanley Black & Decker, overseeing global marketing campaigns and content strategy, and as Brand Manager at Techtronic Industries, managing brand communication strategies and product launches. Martina's career began in various marketing roles, including Marketing Communications Manager at RYCO Group Pty Ltd and Marketing Coordinator at Ford, showcasing a strong background in brand management, digital marketing, and strategic planning. Educational credentials include a Bachelor of Arts from Edith Cowan University and a Mini MBA in Brand Management from Marketing Week.