Lina Kouthoofd

Lina Kouthoofd possesses extensive experience in e-commerce and digital marketing, currently serving as the Head of E-Commerce for LAYERED and PICK A POPPY since March 2021, where responsibilities include optimizing global e-commerce performance and enhancing customer experience. Lina's previous roles include CMO and Digital Marketer at LAYERED, an E-commerce Intern at Pen Store, and Campaign Coordinator at Vivino. Furthermore, Lina has a strong background in recruitment and operations, holding various managerial positions at Academic Work over a decade. Educational qualifications include studies at IHM Business School and Stockholm University, enhancing expertise in business development and marketing strategies.