Althea Buen Marie Utzurrum

Althea Buen Marie Utzurrum is a seasoned marketing professional with extensive experience in user growth and performance marketing, currently serving as the Sr. Vice President at Lazada since February 2015. In this role, Althea oversees customer lifecycle stages, creating strategic initiatives for acquisition, retention, and engagement, while managing budgets for daily operations. Prior to Lazada, Althea held critical positions at Star Telecom Alliance Resources Inc. and Canon Marketing (Philippines) Inc., where responsibilities included trade marketing management, program development, and sales support. Althea also has experience in trade consultancy with Sony, where significant accomplishments include increasing dealer sales by 45%. Althea holds a degree in Multimedia Arts from De La Salle-College of Saint Benilde and further education from China Youth University for Political Sciences.