Harry Dharma Rafke is a seasoned professional with extensive experience in analytics and business strategy across multiple industries. Currently serving as Regional Retail at Lazada since January 2023, Harry previously held the position of Head of Business Analytics at GudangAda, where responsibilities included developing analytics capabilities and decision-making tools. Prior to that, Harry was the Regional Analytics Head at Gojek, aiding in the creation of fact-based regional business strategies. With a background in business analytics and demand planning at OVO, Harry also coordinated logistics solutions at PT. Cipta Krida Bahari and started a career as a Credit Analyst at bank bjb. Academic qualifications include a Master of Business Administration from the School of Business and Management ITB and a Bachelor's degree in Statistics from Universitas Padjadjaran.