Rachel Peng

Rachel (Yun) Peng is an experienced professional currently serving as the Head of Regional Strategy and Analytics for Seller Operations at Lazada since March 2021. In this role, Rachel oversees a team focused on strategy development and analytics for merchant operations, customer growth, and performance tracking. Previous positions include Senior Manager of Regional Commercial Strategy & Analytics at Lazada and Manager of Regional Marketing Solutions Strategy and Analytics at All Campus. Rachel has successfully driven significant GMV growth through various strategic initiatives and data-driven projects while managing large budgets and overseeing multi-country teams. Rachel holds a Master of Arts in Mass Communication/Media Studies from the University of Minnesota and a Bachelor of Arts in Editing and Publishing from Wuhan University.