Saffry Hoo

Saffry Hoo is a seasoned marketing professional with extensive experience in digital and social marketing across various industries. Currently, Saffry holds the position of Head of Social Marketing at Lazada since May 2022 and has recently taken on a regional social media role at Daraz. Previously, Saffry served as the Head of Digital Marketing at NTUC Income and as Brand Manager for Piaggio Group, overseeing distributor markets in the Asia-Pacific region. Saffry's earlier roles include brand management at Nestlé and adidas, as well as marketing positions at Polar Electro Oy and Infinite Frameworks Studios. Saffry holds a Bachelor's Degree from the Singapore Institute of Management, earned between 2000 and 2003.