Yoesoef Wise Brain K. is an experienced professional in marketing and management, currently serving as a Category Manager at Lazada since December 2023. Prior to this role, Yoesoef worked as an Account Manager at Ula from May 2022 to December 2023 and as an Area Territory Analyst at PT HM Sampoerna Tbk. from February 2021 to May 2022, where responsibilities included analyzing retail performance and managing promotional budgets. Yoesoef also held positions as a Supervisor of Retail Engagement and Executive in Digital Planning and Strategy at ada. Yoesoef earned a Master's degree in Marketing Management from PPM School Of Management and a Bachelor's degree in Information Technology from President University.
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