Tom Peterson

Tom Peterson, the Vice President, CMO oversees Lazydays marketing and digital strategy. Mr. Peterson has more than 25 years’ experience of marketing in the hospitality, retail and membership service industries. Ranging from large publicly traded to mid-size privately held companies, he understands the importance of driving profitable marketing results in any environment. He has extensive background in digital transformation by strategically implementing a digital maturity roadmap, MarTech stack, real-time analytics and organizational staffing expertise. Before joining Lazydays in early 2020, Mr. Peterson was Chief Marketing Officer for Youfit Health Clubs, Ovation Brands, Krystal Restaurant Company and Aaron’s Inc. (AAN). Prior to joining Aaron's, Mr. Peterson held senior marketing positions with Arby’s Restaurant Company for 12 years. Mr. Peterson holds a BSBA in Marketing and Management from Slippery Rock University and a Retail Excellence Certification from UAB - Collat School of Business.