Kendel Fiorentino

Chief Operating Officer at leAD Sports

Kendel Fiorentino has extensive experience in the sports and marketing industries. Currently, they serve as the Chief Operating Officer at leAD Sports & Health Tech Partners. Prior to this position, they were the Head of Marketing at the same company. At Reebok, Kendel held various roles including Director of Brand Communications, Sr. Manager of Brand Activation, and US Trade Marketing Manager. Kendel also worked at GroupM Entertainment & Sports Partnerships as an Account Director and Senior Account Manager. Earlier in their career, they worked as a Sales Promotion Manager at SportsNet New York and as a Senior Account Executive at Amplify Sports and Entertainment. Throughout their career, Kendel has demonstrated expertise in brand strategy, marketing activation, budget management, and partnership-driven programs.

Kendel Fiorentino attended the University of South Carolina from 2003 to 2007, although no specific degree or field of study was provided.


Previous companies

Reebok logo


  • Chief Operating Officer

    September, 2022 - present

  • Head Of Marketing

    March, 2022

View in org chart