Carol Murtra

Carol Murtra is a seasoned entrepreneur and marketing professional with extensive experience in influencer marketing and brand strategy. As the Founder and CEO of milkyway* and LEADERS, both established in October 2017, Carol has leveraged technology to transform influencer marketing into a scalable media channel. Previous roles include Chief Marketing Officer at Trovit, where Carol led corporate growth strategies, and Sales Strategy Director at Softonic, focusing on revenue opportunities and user monetization. Carol's background includes significant positions in Havas Media and other organizations, with expertise spanning brand development, digital strategies, and client relations. Carol holds multiple advanced degrees, including an MBA from Esade and a Master's in Marketing from IE Business School.