Felix Chen

Felix Chen has a diverse work experience spanning over a decade. Felix'smost recent role was as a Senior Media Strategist at Leadpages, starting in March 2020. Prior to that, they worked as a Consultant and Freelancer at various organizations, including GrainGuru UK and Todo Mobile, where they handled marketing management implementation, optimized Google Ads campaigns, and provided SEO consultations.

From December 2018 to May 2019, Felix was a Senior Paid Search Manager at Refinitiv, where they directed global PPC spend and focused on increasing lead volume while reducing cost per leads. Felix also worked as a Programmatic Manager at DWA Media, managing acquisition-based display campaigns for B2B Tech firms.

In their earlier roles, Felix was a Marketing Manager at Heath-Newton LLP, implementing marketing automation infrastructure and optimizing marketing leads. Felix also worked as an Advertisement Operations Analyst at SweetLabs, Inc., and served as a Marketing Consultant for Meiwei Foods, handling all digital aspects of the business.

Felix started their career as a Market Research Analyst at Neverblue, specializing in affiliate marketing and client acquisition tactics. Felix also held the position of Vice President of Internal Affairs at the University of Victoria Commerce Students' Society, where they designed an engaging multimedia pitch for new students.

Overall, Felix Chen has demonstrated expertise in media strategy, marketing management, PPC, SEO, programmatic advertising, and marketing automation, contributing to the success of various organizations throughout their career.

Felix Chen has a diverse education history. From 2004 to 2007, they attended Camosun College where they pursued a University Transfer in Business degree. Following this, from 2006 to 2011, Felix attended the University of Victoria - Peter B. Gustavson School of Business, where they obtained a Bachelor's degree in Business with a focus on Entrepreneurship. During their time at the University of Victoria, Felix also had the opportunity to study abroad at Kansai Gaidai University in 2008, participating in their Asian Studies Program.

In 2010, Felix expanded their educational experience by attending Cracow University of Economics - Uniwersytet Ekonomiczny w Krakowie, where they pursued studies in Business and Economics. Additionally, in 2011, they participated in the Explore Program at the University of Alberta - St. Jean Campus, focusing on Intensive and Immersive French Studies.

Alongside their formal education, Felix has also obtained several certifications. In 2015, they completed certifications in Google Adwords and Google Analytics. In 2017, Felix acquired the Platform Specialist certification from both dataxu and The Trade Desk. Furthermore, in 2018, they obtained certifications in Search Ads 360 (SA 360) and Display Video 360 (DV 360) from Google, as well as the Facebook Blueprint (Custom Organization Version) certification from Facebook. Finally, in 2015, Felix obtained the Marin Platform Specialist certification from Marin Software.