Leaf
Helga Alvarez is the Chief Technology Officer at Leaf, where she works closely with data, engineering, and product teams to achieve Leaf Grow's vision. She contributes to architectural decisions, addresses tech debt, and actively identifies and removes bottlenecks within the organization. Helga manages the growth of individuals in the engineering organization and ensures that team members understand and buy into the business goals. Prior to Leaf, she co-founded Cometoide and worked as a software developer at Possible Worldwide. Helga's background includes experience in website development, app development, and research in mobile platforms. She holds a Bachelor's degree in Software Engineering and an Associate degree in Software Development Technologies.
Leaf
AGENCY? NO, TECH COMPANY. We don't just use tech, we build it. It helps us deliver results that traditional agencies simply can’t come close to. Leaf is a Technology & Data Science Co. delivering performance marketing solutions for high-growth eCommerce brands. We empower superior decision-making and paid media spend efficiency, through a hybrid of hands-on expertise and our Performance Intelligence platform, Leaf Grow. We’re headquartered in the UK with a remote team that extends from Costa Rica to Jakarta, giving us 24hr coverage, many languages & glocal knowledge. LEAF EXISTS… Because eComm brands are underserved by the performance agency industry. Billions of dollars of media spend a year are wasted due to broken conversion tracking and poor budget allocation. PRODUCT IS IN OUR DNA. We built a music app, Leaf Music, used by millions of people worldwide. Top 10 in a third of the world. We also built a marketing automation platform, Leaf Grow, to help us market the app. Facebook did a case study on us. The music dream died, but brands started asking for access to our platform and methodology. We pivoted from Music to Marketing; Leaf Grow powered brands like Footasylum to great success and revenues from services allowed us to fast-forward product innovation. We're now taking our Performance Intelligence platform - Leaf Grow - to market in earnest. It's been built and battle-tested by our internal performance marketing teams for the past three years and is ready to be used by in-house teams at the next generation of eCommerce brands.