Nicole Baron

Nicole Baron is a seasoned performance marketing professional with extensive experience in executing and optimizing paid media strategies across various digital channels. Currently serving as a Performance Marketing Specialist at LearnWorlds since October 2025, Nicole is responsible for managing paid social and search campaigns aimed at enhancing customer acquisition and trial sign-ups. Previously, Nicole excelled as a Performance Marketing Manager at Plytix, where responsibilities included overseeing global paid media activities, managing substantial advertising budgets, and collaborating with sales teams to improve lead quality. Nicole's career began in customer success and digital marketing roles, progressively advancing from a Junior Customer Success Manager at StudyTravel to various marketing positions, underscoring a solid foundation in customer relations and digital campaign execution. Nicole holds a Master's degree in Digital Marketing and a Bachelor's degree in Multilingual Communication from Cologne University of Applied Sciences.