Zeynep Usta İybar

Zeynep Usta İybar currently serves as the Customer Experience Manager at Leaseweb, leading global CX initiatives and driving data-driven improvement projects to enhance customer journeys. Prior to this role, Zeynep held several significant positions at Turkcell, including Master Lead Product Manager, where a focus was placed on digital transformation for postpaid customers, and Lead Customer Experience Manager, overseeing Omni-channel journey design. Previous experience includes roles at TEB and BNP Paribas Fortis, where skills in process management and improvement were developed. Zeynep holds a Bachelor's degree in Industrial Engineering from Koç University and has a strong foundation in customer experience design and management across various industries.