Saad A. A. El Zein

Mr. Saad A. A. El Zein joined LAU as Assistant to the President for Special Projects in October 2016. In this capacity he is the president’s liaison with university, LAU Medical Center, government, and community leaders; assists in public relations, outreach and community initiatives; and provides insights and help to various university stakeholders on matters pertaining to his field of expertise, namely marketing, advertising and public relations.

Mr. El Zein is no stranger to LAU. He has been president of the university’s Dubai & Northern Emirates alumni chapter for 12 years and his membership in the chapter spans more than 25 years.

Soon after his graduation with a B.S. in Business (Management) from LAU in 1989, Mr. El Zein developed an interest in advertising and soon became responsible for establishing Leo Burnett’s regional branch in Damascus. He went on to take up a series of increasingly high positions in Publicis Dubai, Madco, Abraj Property Development and Able Facilities, and, Baynounah Media Group in Abu Dhabi. In 2011 he partnered with the advertising agency AGA ADK to establish The Network, a communication group in Dubai.

Mr. El Zein is Vice President/MENA Area Director of the International Advertising Association; member of the Emirati Lebanese Friendship Association; supporter of the Children’s Cancer Center at AUB; and founder of the Lebanese Association for Development and Empowerment (ADEL). Formerly, he was a board member of the Lebanese Business Council in Dubai, and member of Young Arab Leaders UAE Chapter.