Hamish Mackenzie is a seasoned consultant with extensive experience in advising B2B SaaS companies, specializing in business positioning, executive productivity enhancement, and long-term behavioral change through Stakeholder-centered Coaching. As the Founder and Principal Consultant at Mackenzie Advisory & Coaching since 2006, Hamish has worked with a diverse range of clients including billion-dollar industrial manufacturers and global pharmaceutical firms across Europe, North America, and Japan. In addition to this role, Hamish is the Munich City Leader for SaaStock Local, co-founder of Growth Attractors, and serves as the EMEA Ambassador for the Society for the Advancement of Consulting. Previous roles include Senior Consultant at Cloudbridge Consulting GmbH and Technology Marketing Consultant at MaCS, along with a background as a Senior Research Analyst at IDC, where Hamish provided in-depth analysis of the European telecoms market. Hamish holds a BA Hons in Geography from the University of Leeds.
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