Edwina Umphrey

Edwina Umphrey has extensive experience in the advertising industry. Edwina currently serves as the Senior Director of Owned/Operated Sales Enablement at Lee Enterprises, where they oversee the Advertising Services team and manages ad trafficking for over 100 publisher sites. Prior to this, they worked at TownNews.com as the Director of Advertising Operations/Services, where they implemented new templates that significantly increased programmatic revenue for partner sites. Edwina also held the position of Digital Ad Operations Manager at Lee Enterprises, where they managed ad operations and was responsible for media planning and buying. Additionally, they served as the President and Trainer on the Board of Directors for Disability Assistance Dogs, focusing on improving the quality of life for individuals with disabilities through trained assistance dogs. Earlier in their career, Edwina held various roles at TownNews.com, including Customer Support Manager and Special Projects Manager. Edwina also gained experience at Wells Fargo as a Trust Assistant and at Missoulian as an Assistant Classified Manager.

Edwina Umphrey received a Bachelor's degree in Management Information Systems from Warren National University, completing their studies from 2003 to 2006. In addition to their degree, they obtained certifications such as Google Ads Search Certification and Google Ads - Measurement Certification from Skillshop in March 2023 and February 2023, respectively. Edwina also earned a certification in Semrush for Digital Agencies from Semrush in 2022.