Lefty
Betül Özşar's work experience includes:
- Business Development Representative at Lefty since September 2022 (current position).
- Marketing Intern at Johnson & Johnson from June 2022 to August 2022.
- Marketing Intern at L'Oréal from January 2022 to June 2022.
- Digital Marketing Intern at L'Oréal from March 2021 to August 2021.
Betül Özşar attended Boğaziçi University from 2017 to 2022, where they earned a Bachelor's degree in Business Administration and Management, General. In 2021, they also studied Marketing at OMNES Education for a brief period. Prior to their university studies, Betül Özşar attended Eskisehir Fatih Fen Lisesi from 2013 to 2017, where they completed their high school education. In addition to their academic achievements, Betül Özşar obtained several certifications including the Inside LVMH Certificate from LVMH in December 2022, the SEO Foundations Certificate from LinkedIn Learning in March 2021, the Fundamentals of Digital Marketing Certification from Google Digital Garage in January 2021, and the Google Ads Search Certification from Google Digital Academy (Skillshop) in August 2020.
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Lefty
Lefty is a technology-driven international influencer marketing company that helps brands and agencies engage with their audiences through influencers. The company has developped a proprietary algorithm which uses machine learning and artificial intelligence to analyze more than 20 million pieces of content daily, from more than 3 millioninfluencers worldwide, from social celebrities to micro-influencers. The strategic planning team partners with each client to create innovative creative strategies and project managers use advanced analytics on both influencers and their followers (location, age, gender, brand affinity...)to target the right audience with the campaign. Lefty also offers access to its powerful influencer search engigne to help clients identify their best influencers match. Lefty has managed campaigns for top brands from a variety of industries including Tinder, G.H.Mumm, Blackpills and Airbnb. For more information on Lefty and its services, please visit https://lefty.io/