Christophe Rousseau

Christophe Rousseau is a Faculty Lecturer at the Indian Institute of Management Rohtak, specializing in Brand Management and Sports Licensing & Merchandising operations since July 2022. Currently serving as Special Projects Director at SPORTFIVE since March 2019, Christophe oversees Kit Partnerships, Licensing, NFTs, and strategic acquisitions. An expert in the field, Christophe has led significant projects such as the Kit partnership between Hummel and AS Saint-Etienne, and rights acquisitions for LOSC Lille and Stade Français Paris. With extensive experience in academia, including lectures on Brand Management and Licensing across various MBA programs since 2001, Christophe has also held various leadership roles in sports marketing, including founder and CEO of SHOWTEAM FRANCE and a previous position as a Licensing and Merchandising Expert at FIFA. Educational background includes an MBA in Sports Communication from the University of Oregon and advanced degrees in Business Management and Physics.