Loubna Harifi

Loubna Harifi is an accomplished professional with extensive experience in commercial direction and strategic consulting, currently serving as Directrice Commerciale and Directrice Conseil Senior at We Are Social since May 2022, overseeing clients such as Renault France, Honor Europe, Shiseido EMEA, and Lavazza France. Previously, Loubna held the position of Senior Social Media and Influence Manager at DARE.WIN / Media.Monks Paris, managing social and influence strategies for BMW France. With a diverse background at BETC FULLSIX as an International Account Manager, Loubna managed significant budgets for prominent brands including Jean Paul Gaultier and Paco Rabanne. Loubna's earlier roles include positions at Mazda France, Publicis, and Imperial Tobacco, contributing to marketing strategies, digital communication, and product management. Loubna holds a Master in Marketing from KEDGE Business School and a Master 2 in Marketing et Actions Commerciales from ENCG-SETTAT.