Legends
Kelley Newman is an accomplished professional in partnership sales and marketing within the sports industry, currently serving as Senior Director, Partnership Sales and Project Lead at Denver Summit FC since March 2024, and Director of Brand Partnerships since August 2025. Prior to this, Kelley held various roles including Sponsorship Marketing Manager at Enterprise Holdings and Consumer Insights Specialist at DraftKings Inc. Kelley has extensive experience with notable organizations such as Boston Bruins, Miami Dolphins and Hard Rock Stadium, and FOX Sports, focusing on corporate partnerships, sponsor activations, and media relations. Kelley's academic background includes a Master of Professional Studies in Sports Industry Management from Georgetown University and a Bachelor of Arts in Economics and Sports Media Studies from the University of Southern California.
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Legends
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Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. They are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. The Yankees and Dallas Cowboys founded Legends in 2008, with the company initially focused on running concessions and retail merchandising at their stadiums and other sports venues and entertainment complexes. Since then, Legends has become a major player in the sports business ecosystem and expanded to hospitality, sponsorships and numerous other areas.