Manuel Martinez Carrillo

Manuel Martinez Carrillo currently serves as the Head of Licensing at Legends, focusing on the global licensing strategy for Real Madrid CF since September 2023. Previously, as Managing Director and Partner at Stamina Sports Licensing from June 2016 to August 2023, Manuel acquired consumer product rights for top clubs such as FC Barcelona and Liverpool FC in Latin America while managing a team of 20. Earlier roles include Director at Score Licensing, overseeing programs for Seleccion Mexicana de Futbol and negotiating contracts with FC Barcelona, and Latin America Manager at Tycoon Enterprises, where significant sales growth was achieved. Manuel's educational background includes a Master’s in International Business and Management of Football from the Johan Cruyff Institute, along with various marketing and communications qualifications.