Afaf El Haddioui

Afaf El Haddioui is an accomplished research director with extensive experience in public affairs and communications, currently serving as Directrice de recherche at Leger since January 2022. Prior to this role, Afaf worked as a Principal Research Analyst at Habo | studio stratégique, specializing in marketing research projects across various industries. Afaf has also held significant positions at Findasense, including leading a team focused on social media analytics for The Coca-Cola Company, and at TNS, where responsibilities included managing marketing studies across the Maghreb region. Afaf's educational background includes a degree from Ecole Nationale de Commerce et de Gestion d'El Jadida and a certificate in screenwriting from UQAM.