Fernando Sánchez Servitje

Fernando (they call him Fer) heads up the marketing for the group. He is in charge of brand strategy and marketing insight.

Marketing insight is a treasured, all-encompassing asset to the team as it allows us to better appreciate the clients' business, needs and priorities.

Fer’s distinguished career began in Mexico, then continued in the US. He provided hands-on direction for global and continental brands like Bimbo, Barcel, Marinela and Tía Rosa as a marketer. Fer boasts16 years of hands-on CPG experience, ranging from production and packaging to sales, distribution and branding. He learned this from the world’s largest bakery, Grupo Bimbo.