Afraa Idries

Afraa Idries is a seasoned marketing professional with extensive experience in brand management and product marketing. Currently serving as the Product Marketing Manager at Legrand AV since March 2024, Afraa drives brand identity, strategy, and competitive differentiation. Prior experience includes managing a retail brand portfolio at ITW Evercoat, where Afraa led product development and commercialization efforts. Earlier roles include Brand Manager and Assistant Brand Manager at Sayga Flour Mills, contributing to significant revenue growth and market share expansion. Afraa also has a background in marketing and quality assurance from positions at Sanho for Development and Services and Fuchs Lubricants Co. Educational credentials include a Master’s degree in Business Analytics from Indiana University and a Bachelor of Science in Chemical Engineering from the University of Khartoum.