Dana Barba

Dana Barba has extensive work experience in the marketing field. Dana currently holds the position of Senior Vice President of Marketing at The Lemon Perfect Company, a role they have held since May 2023. Prior to this, they worked at The Coca-Cola Company for over 20 years. Their roles at The Coca-Cola Company included Senior Vice President of Frontline Marketing for the North America Operating Unit, Area Vice President of Shopper Marketing, and Vice President of Regional Commercialization. Dana also held positions as Assistant Vice President of Portfolio Operations, Group Director of Region & Customer Marketing, Director of Marketing Activation, Innovation & Commercialization Manager, Group Manager of Market Development, and Category Development Manager. Throughout their career, Dana has been responsible for various marketing functions, such as joint business planning, shopper marketing, retail media negotiations, customer marketing plans, and brand development. Dana has successfully contributed to revenue growth and brand strategies in the beverage industry.

Dana Barba attended the College of the Holy Cross from 1987 to 1991. Dana did not receive a degree or specialize in any specific field at this institution. Additionally, they spent a year at the Universitat de Barcelona in 1990-1991, although information about their degree or field of study is not provided.