Marketing Manager

About Us

LemonEdge is a dynamic and rapidly scaling FinTech company, redefining back-office accounting technology for the private markets industry. Since our launch in March 2020, LemonEdge has grown into a global organization with over 80 employees spanning six continents.

Our revolutionary fund and portfolio accounting solution serves some of the largest and most complex clients in the private capital markets across North America, the Channel Islands, the UK, Europe and the Gulf region —with clients managing over $4 trillion in assets under management.

Our seed investors, including Blackstone Strategic Innovations and Sidekick Partners, bring unparalleled strategic insight, empowering us to challenge the status quo. Our fast-paced and entrepreneurial culture offers individuals the opportunity to make an impact, supported by a collaborative and approachable leadership team.

Who Are We Looking For?

We are seeking an entrepreneurial and proactive Marketing Manager/Associate to take ownership of our B2B marketing initiatives, driving brand awareness, existing client engagement and new client acquisition in a fast-moving and dynamic environment. You will thrive in this role if you are creative, analytical, and passionate about shaping marketing strategies that deliver measurable results.

As a key member of a growing start-up, you will collaborate closely with leadership and cross-functional teams, particularly Sales and Product, to align marketing efforts with our overall business goals. You’ll have the autonomy to implement your ideas while being supported by a team that values innovation and collaboration.

The Opportunity

The Marketing Manager/Associate will play a pivotal role in developing and executing marketing strategies to support LemonEdge’s growth and market presence. This role involves both digital and traditional marketing approaches, offering the chance to make a significant impact on the company's success in the private markets space.

You will:

• Oversee marketing campaigns from concept to execution.
• Analyse campaign performance and recommend data-driven improvements.
• Manage social media, content creation, and CRM tools to build our brand and engage customers.
• Collaborate with the Chief Commercial Officer (CCO) to implement innovative marketing strategies tailored to the financial services sector.

Key Responsibilities

• Develop and execute marketing campaigns to promote LemonEdge’s brand, products, and services.
• Design and implement a strategic marketing plan to align with business goals.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to ensure consistent messaging and effective campaign execution.
• Oversee and manage all digital marketing channels, including social media, email marketing, and paid campaigns.
• Track and analyse key performance indicators (KPIs) to measure campaign success and provide actionable insights.
• Produce high-quality written and multimedia content for websites, blogs, email campaigns, and social media.
• Support the company’s CRM system to track customer engagement and improve lead generation.
• Represent LemonEdge at industry events, conferences, and exhibitions to build brand awareness.
• Stay updated on industry trends and emerging marketing tools to ensure LemonEdge remains innovative in its approach.

About You

To excel in this role, you will need:

Qualifications and Experience

• A bachelor’s degree in marketing, business, or a related field.
• 2+ years of experience in a marketing role, preferably in a start-up or FinTech environment.
• Proven experience managing end-to-end marketing campaigns with measurable results.
• Strong knowledge of digital marketing tools, including CRM systems, social media platforms, and analytics tools.

Skills and Attributes

• Exceptional written and verbal communication skills.
• Creative thinking with the ability to develop innovative marketing campaigns.
• Analytical mindset with the ability to interpret marketing data and make informed decisions.
• Ability to identify, prioritise, create and manage the appropriate materials to support all stages in the sales process.
• Proficiency in digital marketing tools, such as Apollo.io, Pipedrive, Hunter, Webflow.
• Experience with PPC, SEO, and programmatic advertising.
• Strong leadership and organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative approach to work, with the ability to influence and engage cross-functional teams.

Desirable

• Familiarity with private equity markets and financial services marketing.
• Experience working in a high-growth start-up or scaling environment.
• Knowledge of B2B marketing.

What Can We Offer You?

• The opportunity to shape LemonEdge’s marketing strategy and play a pivotal role in our growth journey.
• Hybrid working at London office: 2-3 days per week along with opportunities to travel to events and client meetings as needed.
• A chance to work in a dynamic, fast-paced environment alongside an experienced and passionate team.
• A competitive salary package, with short-term and long-term incentives tied to company performance.
• Continuous learning and development opportunities to advance your career.