Lemonly was founded in 2010 by three friends who all had experience in design and marketing. Two of the three founders had worked together previously at 9 Clouds, a design and branding agency. The other founder, the CEO, had interned at Robert Sharp & Associates, a logo and web design company, while she was attending South Dakota State University for Graphic Design/ Advertising. Before Lemonly, the team had a wealth of experience working in design and marketing for various companies and organizations.
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