Rafael Martins

Rafael Martins is an accomplished professional with extensive experience in business intelligence and analytics, serving as the WW Strategic Reporting and Analytics Senior Manager at Lenovo from April 2019 to July 2024. In this role, Rafael implemented the Corporate Data Visualization Strategy, focusing on tools rationalization and data presentation improvement. As the WW Business Intelligence, Visualization & Analytics Senior Manager, Rafael led the overall BI strategy and managed the BI Centre of Excellence, overseeing BI licenses and training. Rafael also held the position of WW Senior Business Intelligence Manager, where responsibility included the operation of a global reporting infrastructure and team leadership. Prior experience at CCE Brasil involved IT coordination and senior system analysis, contributing to organizational structure and systems development relating to financial and administrative functions.