Denis Tyurin

Denis Tyurin has a range of work experience in the retail industry, with a focus on assortment management, analytics, and category strategy. Denis is currently the Head of Assortment and Analytics at Lenta, a position they have held since April 2023. Prior to that, they served as the Assortment Efficiency Director at Leroy Merlin from January 2022 to January 2023.

Before joining Leroy Merlin, Denis worked at Utkonos, one of the first e-grocery retailers in Russia. Denis held roles such as Head of Purchasing Division/Category Head and Senior Category Manager. In these positions, they were responsible for strategic planning, category management, and economic planning. Denis also has experience as a Commercial Analyst at Utkonos.

Earlier in their career, Denis worked as a Marketing Analyst at Bayer, where they gained experience in market analysis. Denis also worked as a Commercial and Promo Analyst at Azbuka Vkusa and as a Sales Manager at Nestlé Nespresso. Overall, Denis brings a depth of knowledge and experience in assortment management, analytics, and category strategy to their current role at Lenta.

Denis Tyurin obtained a Bachelor's degree in Sociology from Novosibirsk State University (NSU) in the years 2010 to 2014. Following that, from 2014 to 2016, they attended the Higher School of Economics and earned a Master's degree in Governance of Science, Technology, and Innovation. Additionally, they have obtained certification in EFSET English Certificate 80/100 (C2 Proficient) from EF Standard English Test (EF SET) in the year 2023 and certification in SQL Simulator for product analytics from GoPractice, Inc in the year 2022.