Anna Lasinger-Guserl

Anna Lasinger-Guserl has extensive work experience in various roles and companies. Anna currently holds the position of Director of Product Management, Branding and Sustainability at Lenzing Group since April 2023. Prior to this, they served as the Head of Product Management at Lenzing Group from January 2021 to December 2023.

Anna also has experience in academia, working as a Lecturer in Marketing at FHWien der WKW (University of Applied Sciences for Management & Communication) from March 2020 to December 2023.

Before their academic career, Anna was a Co-Founder at JobTwins from February 2020 to December 2023.

Anna also worked at Magistrat Linz as an Organizational Development officer from April 2019 to March 2020.

Anna has a strong background in communications, sustainability, and corporate development. Anna held various roles at SEMPERIT AG, including Group Head of Communications and Sustainability from October 2016 to March 2019, Sustainability Officer from October 2014 to October 2016, and Manager of Corporate Development from October 2012 to October 2014.

At the beginning of their career, Anna worked at Procter & Gamble in customer business development and finance roles from 2006 to 2012.

Overall, Anna Lasinger-Guserl has a diverse skill set and experience in various industries and functions, with a particular focus on product management, branding, sustainability, and organizational development.

Anna Lasinger-Guserl received their education from WU (Vienna University of Economics and Business). From 1999 to 2004, they obtained their Mag. degree in Commerce with specialization in corporate finance and business languages. Anna then continued their education at WU, completing their Doctorate in International Management, Internationalization Processes, and Strategic Finance from 2004 to 2011. In 2002, Anna also undertook Erasmus studies at Vrije Universiteit Amsterdam (VU Amsterdam), focusing on Business, Management, Marketing, and related supportive services.