Jackson Wei Liang

Jackson Wei Liang is a Senior Strategist at Leo Burnett since May 2021, with prior experience as a Senior Strategic Planner at Vertic from April 2018 to May 2021, where work involved brands such as LinkedIn and Microsoft. Jackson's expertise includes leading user research, developing product benefits, building personas, and designing go-to-market strategies. Earlier roles encompassed positions at Digitas North America, Disney General Entertainment Content, NBCUniversal, and 360i, where experience ranged from shifting brand perception to analyzing audience behavior and managing social media accounts. Jackson holds a Bachelor of Business Administration in Marketing from Baruch College and studied at Istituto Lorenzo de' Medici.