Shah Alum is an accomplished digital marketing professional with extensive experience in e-marketing and digital strategy. Currently serving as Vice President, Digital at J.P. Morgan since July 2016, Shah has previously held significant roles including eCRM Manager for EMEA at J.P. Morgan and Consultant at emocial digital, specializing in email and digital marketing. With a strong background in B2B digital marketing as an e-Marketing Consultant at Wildfire HQ Marketing, and experience managing high-revenue projects for clients like British Airways and PayPal at eBay Enterprise, Shah has demonstrated expertise in email marketing optimization and campaign management. Holding a BSc in Information Systems with Business Management from the University of Westminster, Shah's career reflects a commitment to leveraging digital channels to drive revenue and enhance marketing outcomes.
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