Les Domaines Barons de Rothschild Lafite
Carolyn Sanchez is an experienced marketing and communications professional with a strong background in brand management within the premium sector. Currently serving as the Marketing and Communications Director at Domaines Barons de Rothschild (Lafite) since January 2019, Carolyn has previously held significant roles including Marketing Director at TORI Global and Global Senior Brand Manager at LVMH, where responsibility included the growth strategy for Ardbeg whisky. Earlier experience includes tenure as an Assistant Brand Manager at Nestle, focusing on brand portfolio management and consumer insights. Carolyn holds an MSc in International Marketing and a BA Hons in International Business and Modern Languages from the University of Strathclyde, as well as education from HEC Paris.
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Les Domaines Barons de Rothschild Lafite
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Domaines Barons de Rothschild Lafite is a close family of wine estates, each diverse in terroir and distinct in character, but all sharing in the same spirit. Firmly rooted in the very soil it cultivates, and dedicated to the art of exemplary wine-making since their first day at Château Lafite Rothschild in 1868, the DBR Lafite family has grown to include Château Duhart-Milon (Grand Cru Classé in Pauillac), Château Rieussec (Premier Grand Cru Classé in Sauternes), Château L’Evangile (Pomerol), Château Paradis Casseuil, as well a range of Bordeaux wines – Les Légendes R. Beyond the Bordeaux region, the family extends to Viña Los Vascos (Chile, 1988), Domaine d’Aussières (Languedoc, 1999), Bodegas CARO (Argentina, 1999), Domaine de Long Dai, in the Shandong region of China (2008) and Domaine William Fèvre (2024). With a sensitivity to each terroir’s unique demands, DBR Lafite champions a shared commitment to working hand in hand with the land that gives rise to each of its wines.