Alana Smith

Alana Smith is an experienced professional in marketing analytics, currently serving as the Head of Performance Analytics at Les Mills International since September 2017, where responsibilities include advising and mentoring a high-performing marketing analyst team. Previously, Alana held multiple roles at Les Mills International, including Marketing Analytics Manager and Senior Digital Marketing Analyst, and contributed to digital performance and insights. Prior experience includes positions at Fairfax Media as a Senior Insight Analyst and Audience Insights Analyst, alongside roles as a Research Analyst, Key Account Executive, and various positions in payroll and finance. Alana holds a Bachelor of Science/Bachelor of Arts degree from The University of Auckland, with majors in Mathematics and Economics.