Ivan Franco

Ivan Franco is a data scientist who currently works at Let's Do This. Ivan has previous experience working as a product analyst at Zoopla, where they implemented tracking for commercial ad spaces and GTM configurations for partner websites. Ivan also delivered deep dives into user journeys that had a material impact on lead volumes and user growth. Furthermore, they constructed Zoopla's first ever partner churn predictive model using Random Forest and XGBoost. The model was used to flag agents with a higher likelihood lapsing to the commercial team.

Ivan Franco also has experience working as a senior analyst and growth analyst at Livi. Ivan built the UK analytics function from scratch as Livi's first analyst, including SQL pipeline modelling and KPI accountability structure. Furthermore, they led a team of 15 analysts to migrate Kry/Livi’s BI infrastructure to Looker globally across 4 markets.

Lastly, Ivan Franco has experience working as a digital programme support manager at Southbank Centre.

Ivan Franco has a background in design and visual communications from the University of Brighton. Ivan also has a certification from The Academy of Digital Business Leaders in Executive Diploma in Digital Business - Merit, and a certification from Squared Online - a Google/AVADO partnership in Google Squared Online. Additionally, they have a Professional Development course in Presenting Data from the Royal Statistical Society and a Merit: MRS Certificate in Market and Social Research from the Market Research Society (MRS). Finally, they have a Google Analytics Individual Qualification from Google.