Lettuce Financial
Ido Basch is a software engineer with a strong background in full stack development and extensive experience in various roles. Currently working at Lettuce Financial since August 2024, Ido previously held the position of Senior Software Engineer at Hippo Insurance from July 2020 to August 2024 and at Globality, Inc. from September 2018 to July 2020. Earlier experience includes a software engineer role at Medallia Digital from May 2017 to March 2018, focusing on frontend development, and software developer roles at SAP from September 2015 to April 2017, contributing to the Cloud Experience team. Ido began the journey in software development as an intern with SAP, specializing in JavaScript, HTML5, CSS, and Node.js, after earning a Bachelor of Science degree in Software Engineering from Ben-Gurion University of the Negev in 2016.
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Lettuce Financial
Lettuce is an automated tax and accounting product for solopreneurs, contractors and freelancers designed to help them unlock the value inside their businesses. Solopreneurs making $100,000 or more are typically overpaying their taxes by $15,000 each year. Existing products and services are built for bigger businesses, are too complex and require too much manual work for independents to manage without help. Accountants rarely have expertise on taxes for independents, or the willingness to serve them well. Those who are trying to DIY their taxes know they are leaving money on the table, but don’t know how to fix it. They deserve better.