Drew Metherd

Director, SEO at Lever Interactive

Drew Metherd has a solid work experience in the field of marketing and project management. Drew is currently working as the Director of SEO at Lever Interactive since January 2021. Prior to that, they held a position as the Director of SEM/Paid Search at Blue Chip Marketing Worldwide from June 2017 to December 2021. In this role, they established and led the agency's search engine marketing team, primarily focusing on pharmaceutical clients. Drew also introduced clinical trial form A/B testing, resulting in improved user experience and increased trial conversions. Before working at Blue Chip Marketing Worldwide, Drew was the Senior Marketing Manager at Morningstar for nine years, from June 2008 to June 2017. Drew began their career as a Web Project Manager at American Express, where they worked from January 2004 to June 2008.

Drew Metherd has a Bachelor of Science degree in Journalism with a degree emphasis in Marketing and a minor in Psychology from Southern Illinois University, Carbondale. Additionally, Drew has studied Web Design & Development at the University of Missouri-Saint Louis, although no specific degree was mentioned. Drew has obtained several certifications, including Advanced SEO Keyword Research from StackSkills in February 2020, Google Adwords Fundamentals in June 2017, Google Analytics Certification in August 2022, Google Ads Display Certification in February 2022, Google Ads Search Certification in February 2022, Google Ads Apps in March 2021, Google Ads Video in March 2021, Google Shopping Ads in March 2021, and Marin Search Certified (obtained month and year are unspecified).

Links

Previous companies

Morningstar logo
American Express logo

Timeline

  • Director, SEO

    January, 2021 - present

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