Paris Backston, iMBA

Paris Backston, MBA, is a seasoned marketing professional with extensive experience in content marketing and client engagement. Currently serving as a Custom Content Marketing Specialist II at Levitate, Paris has successfully led personalized marketing strategy sessions, resulting in a 35% increase in client engagement and retention. Previous roles include Content Marketing Strategist at ARTiSTORY, where collaboration with an external agency led to a 20% increase in brand recognition. Paris has also contributed to Canines for Service Inc. by developing targeted marketing strategies that boosted donations by 20%. With a background in international business development and a strong educational foundation in marketing and event management, Paris possesses a proven track record of driving revenue growth and enhancing brand visibility across various industries.