Kiersten Aldridge

Overview:

This position will work directly with the Director of Social Media & Relationship Marketing and interact with all digital, brand and client teams in the development and implementation of client social media initiatives.

Responsibilities:

Serves as social media account lead for 6 – 12 clients across numerous verticals: finance, entertainment, retail, cpg.

Identifies new opportunities and ideas and devises client-appropriate implementation.

Manages client-owned social communities as required.

Pursues social media amplification opportunities with all agency activation groups.

Owns assigned hot topics and areas of excellence within social media and is able to speak to them with authority both in and out of the organization.

Delivers on the following day-to-day Social Media & Relationship Marketing campaign deliverables:

Brainstorming and strategy development.

Generating recommendations and proposals.

Pitching to colleagues and clients.

Communicating to key partners, vendors and other agencies.

Managing timelines, action logs and related process documents.

Crafting and reviewing reports and final campaign analysis.

Speaking to successes and learnings.

Educates clients and colleagues through topical presentations and learning modules.

Researches and stays up to date of all social media trends, platforms, developments, vendors.

Develops valuation tactics for assessing social media successes.

Pushes all partners to enhance earned media optimization and measurement approaches.