Cassidy King

Cassidy King is an experienced professional who has worked as a Senior Media Manager, Senior Media Specialist, Channel Engagement Supervisor, Senior Media Buyer, Media Buyer/Planner, and Media Coordinator. Cassidy has a Bachelor of Arts degree in Communication Management & Mass Communication from the University of Alabama at Birmingham. With extensive experience in managing mass and digital media campaigns, Cassidy has demonstrated expertise in strategic media recommendations, planning, placement, buying, stewardship, trafficking, invoice management, analysis, spot TV, cable, print, and radio buys, post-buy analysis, and MMI audits. Cassidy has worked at Lewis since October 2019 and at Martin Retail Group from April 2009 to October 2019.