Avital Abramzon

Head of Product Marketing at Lexense

Avital Abramzon has a diverse work experience spanning across various companies and industries. Avital most recently worked at Lexense as the Head of Product Marketing starting in October 2022. Prior to this, they were the Head of B2C Business unit at BLEND Localization from July 2020 to September 2022, where they oversaw all business and revenue activities for the direct-to-consumer segment.

Before that, Avital worked at Wix.com for several years in different roles. From March 2017 to March 2020, they served as the Business Operations Manager for the Ecommerce Group, responsible for planning and executing product and business plans. Avital also managed the development of a key product in the platform. Prior to this, from September 2013 to April 2017, they were the Business Operations Manager for Marketing, leading large-scale marketing and cross-company projects.

Avital gained experience in journalism early in their career. Avital worked at Channel 2 News from August 2010 to September 2013 as a Content Associate and Editor, where they selected and produced reports for the TV news edition. Avital also served as an editor for the hourly TV morning news editions. Before that, they worked at Ynet as a News Editor from December 2007 to October 2009.

Avital's work experience began at Galey Tzahal (Army Radio), where they worked as a News Editor and Producer from July 2005 to November 2007.

Through their various roles, Avital has acquired a wide range of skills in product marketing, business development, operations management, and journalism.

Avital Abramzon completed their Bachelor's Degree in Business Management and International relations from The Hebrew University of Jerusalem between 2009 and 2012. Avital then pursued a Master of Business Administration - Executive MBA from Northwestern University - Kellogg School of Management, graduating in 2019.

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  • Head of Product Marketing

    October, 2022 - present