Lexia Learning
George S. has extensive experience in marketing leadership, currently serving as Vice President of Marketing at Lexia Learning since May 2019, where transformative initiatives were implemented to enhance the marketing department's strategic capabilities. Prior roles include Director of Demand Generation and Account Based Marketing at itslearning, achieving a 63% increase in sales revenue, and Director of Product Management and Marketing at Cengage Learning, overseeing the product lifecycle for SaaS-based solutions. Earlier positions include Vice President of Marketing at HCPro and various leadership roles at Springer Nature, contributing to significant revenue growth and brand awareness in the STEM publishing sector. George S. holds an MBA in International Business from Bentley University and a BS in Marketing from Merrimack College.
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Lexia Learning
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Lexia is a Cambium brand, one of the best-known and most highly respected reading technology companies in the world. Founded more than 35 years ago with private funding and grants obtained from the National Institute of Child Health and Human Development, Lexia products are now used by millions of students across the world. Lexia® Core5® Reading, the company’s award-winning, flagship product, has set the standard for technology-based reading instruction by providing explicit, systematic, personalized learning on fundamental literacy skills for elementary students of all abilities. With the addition of Lexia® PowerUp Literacy® for non-proficient readers in grades six and above, Lexia continues its promise to improve student literacy by leveraging technology to personalize learning and simplifying the use of data to drive instruction.