Laura Romeu

Executive Director Head Of Brand Marketing at Lexicon Pharmaceuticals

Laura Romeu has a diverse work experience spanning various industries. Laura most recently worked at Lexicon Pharmaceuticals, Inc. as the Executive Director and Head of Brand Marketing, where they developed and implemented strategic launch plans and collaborated with key stakeholders to drive growth strategies.

Before that, Laura held the role of VP, Group Director of Brand Strategy at Klick. Laura also has experience as an Independent Strategic Marketing & Communications Consultant and Founder of Brand Strategy Consulting. In this role, they provided business development and strategic marketing services for various companies including Savor Health and ConnectiveRx.

Laura has also worked as the VP of Global Marketing at IMS Health, the SVP of Group Account Director at Digitas Health LifeBrands, and as a consultant for pharma/biotech/device companies and healthcare advertising agencies.

Laura'searlier experience includes roles at Palio Communications LLC, where they served as the SVP and Director of Brand Planning, and CDM New York, where they worked as the SVP of Marketing Strategist and VP of Associate Director of Business Development.

Laura started their career at Saatchi & Saatchi Wellness and Merck & Co., Inc., where they held various marketing and sales roles, including Marketing Manager and Product Manager.

Throughout their career, Laura has demonstrated expertise in brand marketing, strategic planning, business development, and client management. Laura has a proven track record of driving growth and successfully leading teams and projects.

Laura Romeu has a Bachelor of Arts (BA) degree in Political Science and International Relations from Stanford University. Laura also has completed Executive Coursework in Business Finance at The Wharton School. Additionally, Laura has a High School Diploma from Germantown Academy. Along with their formal education, they hold D.E.L.E. Certifications in Spanish for Basic and Superior Levels, obtained in 1992 from the Spanish Government.

Links

Previous companies

Merck logo
Digitas Health logo
Klick Health logo
CDM New York logo
Saatchi & Saatchi Wellness logo

Timeline

  • Executive Director Head Of Brand Marketing

    June, 2022 - present

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